Artificial Intelligence in Political Ads Analysis
Written by Meaghan Walsh and Michael Schader The capability and accessibility of Artificial Intelligence (AI) technology has skyrocketed in recent years. While some view this technology as a new tool to conquer global problems, others note the great risk it poses for consumers. Within the advertising space, the benefits and dangers of AI technology are […]
Presidential Primary Spending Analysis: Comparing 2020 and 2024
Written by Sydney Beckham The political landscape for the 2024 Presidential race looks incredibly different than it did in 2020, despite the great possibility it will feature a rematch between Donald Trump and Joe Biden. The 2020 Presidential election saw over $3B, making it the most expensive American election in history. While it may be tough […]
Streaming Platform Advertising Analysis 2022-23
Written by Ethan Mort Netflix and other early streaming platforms forever changed the way we consume media when it introduced streaming and video on demand in 2007. Sixteen years later, the streaming market has rapidly evolved. Within the last few years, Netflix has seen their dominance of the market wane with the introduction of new […]
2023 Kentucky Gubernatorial Primary Analysis
Written by Ethan Mort and Josh Fried Today is primary day in Kentucky. Voters across the Bluegrass State will be selecting their party’s candidates for statewide offices to advance to the state’s general elections later this year on November 7th. The gubernatorial primary saw the most spending within the state, with $14M spent on the […]
Fast Food Advertising Analysis 2022-23
Written by Ethan Mort and Josh Fried According to a press release from the US Census, there were 254,582 fast food restaurants in the United States in 2019. With a market size of $362B in 2022, the fast food industry is an incredibly expansive market that continues to grow and shift with each passing year. […]
Philadelphia Mayoral Election Deep Dive
Written by Nate Schwartz The weeks leading up to the Philadelphia Mayoral primary election have been hotly contested, with five candidates posting strong polling numbers going into election day. According to a recent poll, five candidates were polling between 14%-18% with 20% of respondents undecided late last month. With such a close election, ad spending […]
2024 Presidential Digital Spending Deep Dive
Written by Sydney Beckham and Maddie Ebner The 2024 Presidential election will likely be one of the most expensive elections American politics has ever seen. While President Biden has yet to announce if he will run for re-election, several Republican candidates have already tossed their hat in the race, gearing up for the Republican primaries […]
Wisconsin Supreme Court Spending Deep Dive
Written by Josh Fried While off-year State Supreme Court elections have historically been sleepy races with less spending, the Wisconsin Supreme Court 2022 general election will determine the balance of the state’s Supreme Court. While the candidates are technically nonpartisan, Janet Protasiewicz has aligned with the Democrats and Dan Kelly has aligned with the Republicans. […]
Chicago Mayoral Runoff Deep Dive
Written by Ethan Mort On Tuesday, April 4th, Chicago will be voting again in a runoff to decide who will become their next mayor. Last month, the general election resulted in Paul Vallas and Brandon Johnson being the top two candidates, defeating seven other candidates, including incumbent mayor Lori Lightfoot, who placed third. We saw […]
95th Oscars Best Picture Nominees Ad Analysis
Written by Ethan Mort and Meaghan Walsh The 95th Oscars aired on ABC earlier this month, where ten critically acclaimed films battled it out on the red carpet for the top prize of Best Picture. The award was won by Everything Everywhere All At Once, however out of its other nominees this year, the movie […]