NEW REPORT Cycle in Review 2023-2024
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Solutions

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PRODUCT

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  1. Creative Intelligence
 Analyze ads in real time with comprehensive, multi-channel coverage for deeper competitive insights
  1. Political Ads
 NEW SaaS platform offers unified view of local and national airings-level data across linear and streaming
  1. Metadata & Transcripts
 NEW SaaS platform offers unified view of local and national airings-level data across linear and streaming
  1. Streaming Ads
 NEW SaaS platform offers unified view of local and national airings-level data across linear and streaming
  1. Market Trends
 NEW SaaS platform offers unified view of local and national airings-level data across linear and streaming
  1. Industry Categories
 Explore ad trends and competitive intelligence across key industries and verticals

PRODUCT

arrow-down Platform
  1. Cross-TV Competitive Intelligence
 Stay ahead with deep insights into competitor ad strategies, creative trends, and spend allocation
  1. Creative Catalog
 Access a comprehensive, multi-channel ad library for in-depth creative analysis
  1. Market Landscape
 Track industry trends and market dynamics with real-time ad spend and Cross-TV category insights
  1. Political Intelligence
 Get unmatched visibility into political ad strategies, spending, and messaging across all media
  1. Custom Reports
 Build and save tailored reports with granular ad insights to meet your specific business needs
  1. Media Buying (Potomac by AdImpact)
 Simplify and optimize your media buying process with advanced tools built for political advertising

PRODUCT

arrow-down Data Services
  1. Cross-TV Ad Library
 Access a comprehensive ad database with seamless Snowflake and AWS integration for advanced analysis
  1. Custom Data Services
 AdImpact processes, enhances, and structures complex ad data — integrate real-time insights into your systems while we handle the technical complexities
  1. Content Viewing Analytics
 Gain hyper-local programming insights with detailed content viewership data at the zip code level
  1. Ad Airings
 Get real-time visibility into linear ad placements with detailed timestamps and scheduling data.
  1. Ad Viewing Insights
 Measure ad reach and performance with precise viewership analysis at the zip code level

SOLUTIONS

arrow-down Who we serve
  1. Agencies
 Get a holistic view of competitive video ad strategies with multi-channel insights to refine messaging and maximize media impact
  1. Brands
 Compare your ad creatives to competitors, track messaging trends, and optimize media strategies with comprehensive market intelligence
  1. Media Firms
 Leverage granular ad intelligence to improve media sales, understand market shifts, and stay ahead of evolving video advertising trends
  1. Data & MarTech
 Enhance your platforms with privacy-compliant TV and digital ad exposure data, accessible via API and custom feeds
  1. Political
 Track political ad spending in real time with the most trusted intelligence for campaigns, committees, and media buyers

SOLUTIONS

arrow-down What we solve
  1. Competitive Analysis
 Get a holistic view of competitive video ad strategies with multi-channel insights to refine messaging and maximize media impact
  1. Tailored Insights
 Compare your ad creatives to competitors, track messaging trends, and optimize media strategies with comprehensive market intelligence
  1. Ad Tracking
 Leverage granular ad intelligence to improve media sales, understand market shifts, and stay ahead of evolving video advertising trends
  1. Media Planning
 Enhance your platforms with privacy-compliant TV and digital ad exposure data, accessible via API and custom feeds
SaaS SOLUTIONS
Potomac Political Media
Buying Powered by AdImpact
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All-in-One Political Media Buying Solution

Potomac streamlines every step of your media buying process—from planning and execution to reconciliation.

Smarter, Faster, More Efficient Media Buying

Analyze messaging with our ad library, offering unrivaled coverage of local political ads.
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Seamless, Data-Driven Political Media Buying

Monitor candidate and issue ad rates at the program and daypart level in real time. Stay ahead with same-day access to broadcast and cable rate shifts, ensuring you negotiate with the latest market data.
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