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 NEW SaaS platform offers unified view of local and national airings-level data across linear and streaming
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 Measure ad reach and performance with precise viewership analysis at the zip code level

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 Track political ad spending in real time with the most trusted intelligence for campaigns, committees, and media buyers

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  1. Competitive Analysis
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  1. Ad Tracking
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Why Political Advertisers Double Down On Local TV And What Brand Media Pros Can Learn From Them

Written by: John Luke
blog-post
Jan 08, 2020 · 0 minute read

From MediaPost:

"According to [AdImpact], 8 million political ads are expected to air on local broadcast TV stations in 2020 -- up 45% from 2018. TV and its ability to communicate a message and elicit feelings or calls to action is simply second to none in terms of driving awareness."

Read the full article here.
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