Posts about Politics (41)

NEW AdImpact's Potomac & Comcast Technology Solutions' AdFusion Partner to Streamline Political Ad Buying
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PRODUCT

arrow-down Ad Catalog
  1. Creative Intelligence
 Analyze ads in real time with comprehensive, multi-channel coverage for deeper competitive insights
  1. Political Ads
 NEW SaaS platform offers unified view of local and national airings-level data across linear and streaming
  1. Metadata & Transcripts
 NEW SaaS platform offers unified view of local and national airings-level data across linear and streaming
  1. Streaming Ads
 NEW SaaS platform offers unified view of local and national airings-level data across linear and streaming
  1. Market Trends
 NEW SaaS platform offers unified view of local and national airings-level data across linear and streaming
  1. Industry Categories
 Explore ad trends and competitive intelligence across key industries and verticals

PRODUCT

arrow-down Platform
  1. Cross-TV Competitive Intelligence
 Stay ahead with deep insights into competitor ad strategies, creative trends, and spend allocation
  1. Creative Catalog
 Access a comprehensive, multi-channel ad library for in-depth creative analysis
  1. Market Landscape
 Track industry trends and market dynamics with real-time ad spend and Cross-TV category insights
  1. Political Intelligence
 Get unmatched visibility into political ad strategies, spending, and messaging across all media
  1. Custom Reports
 Build and save tailored reports with granular ad insights to meet your specific business needs
  1. Media Buying (Potomac by AdImpact)
 Simplify and optimize your media buying process with advanced tools built for political advertising

PRODUCT

arrow-down Data Services
  1. Cross-TV Ad Library
 Access a comprehensive ad database with seamless Snowflake and AWS integration for advanced analysis
  1. Custom Data Services
 AdImpact processes, enhances, and structures complex ad data — integrate real-time insights into your systems while we handle the technical complexities
  1. Content Viewing Analytics
 Gain hyper-local programming insights with detailed content viewership data at the zip code level
  1. Ad Airings
 Get real-time visibility into linear ad placements with detailed timestamps and scheduling data.
  1. Ad Viewing Insights
 Measure ad reach and performance with precise viewership analysis at the zip code level

SOLUTIONS

arrow-down Who we serve
  1. Agencies
 Get a holistic view of competitive video ad strategies with multi-channel insights to refine messaging and maximize media impact
  1. Brands
 Compare your ad creatives to competitors, track messaging trends, and optimize media strategies with comprehensive market intelligence
  1. Media Firms
 Leverage granular ad intelligence to improve media sales, understand market shifts, and stay ahead of evolving video advertising trends
  1. Data & MarTech
 Enhance your platforms with privacy-compliant TV and digital ad exposure data, accessible via API and custom feeds
  1. Political
 Track political ad spending in real time with the most trusted intelligence for campaigns, committees, and media buyers

SOLUTIONS

arrow-down What we solve
  1. Competitive Analysis
 Get a holistic view of competitive video ad strategies with multi-channel insights to refine messaging and maximize media impact
  1. Tailored Insights
 Compare your ad creatives to competitors, track messaging trends, and optimize media strategies with comprehensive market intelligence
  1. Ad Tracking
 Leverage granular ad intelligence to improve media sales, understand market shifts, and stay ahead of evolving video advertising trends
  1. Media Planning
 Enhance your platforms with privacy-compliant TV and digital ad exposure data, accessible via API and custom feeds

Blog

Latest posts

The Carolinas could be Joe Biden’s firewall, but cracks have started to emerge
Politics
Feb 07, 2020 · 1 minute read

The Carolinas could be Joe Biden’s firewall, but cracks have started to emerge

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The Battle for California’s 20 Million Voters Came Early This Year
Politics
Feb 06, 2020 · 1 minute read

The Battle for California’s 20 Million Voters Came Early This Year

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PAC is spending $1 million in NC’s Democratic Senate primary. Does it have GOP ties?
Politics
Feb 06, 2020 · 1 minute read

PAC is spending $1 million in NC’s Democratic Senate primary. Does it have GOP ties?

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Sanders Raises $25 Million in January, a Huge Show of Financial Strength
Politics
Feb 06, 2020 · 1 minute read

Sanders Raises $25 Million in January, a Huge Show of Financial Strength

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Mass spending in New Hampshire follows mass confusion in Iowa
Politics
Feb 06, 2020 · 1 minute read

Mass spending in New Hampshire follows mass confusion in Iowa

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How Bloomberg’s spending is putting a squeeze on other candidates in North Carolina
Politics
Feb 05, 2020 · 1 minute read

How Bloomberg’s spending is putting a squeeze on other candidates in North Carolina

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Carpet bombing that is TV political advertising is only just beginning. Buckle up.
Politics
Feb 05, 2020 · 1 minute read

Carpet bombing that is TV political advertising is only just beginning. Buckle up.

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The Pennsylvania primary is looking like a bigger deal after the meltdown in the Iowa caucuses
Politics
Feb 05, 2020 · 1 minute read

The Pennsylvania primary is looking like a bigger deal after the meltdown in the Iowa caucuses

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Warren says she is being ‘careful’ with money as Iowa caucus results show her in third
Politics
Feb 05, 2020 · 1 minute read

Warren says she is being ‘careful’ with money as Iowa caucus results show her in third

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After disappointing Iowa vote, Warren says she needs to be ‘careful’ with money
Politics
Feb 05, 2020 · 1 minute read

After disappointing Iowa vote, Warren says she needs to be ‘careful’ with money

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Susan Collins will vote to acquit Trump on first impeachment article. Watch her speak here.
Politics
Feb 04, 2020 · 1 minute read

Susan Collins will vote to acquit Trump on first impeachment article. Watch her speak here.

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Ad Wars: Iowa Caucuses
Politics
Feb 04, 2020 · 1 minute read

Ad Wars: Iowa Caucuses

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