Press Hits - Adimpact

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“Mr. Biden has maintained a nearly 2-to-1 advantage on the airwaves for months. His dominance is most pronounced in three critical swing states — Michigan, Pennsylvania and Wisconsin — where he spent about $53 million to Mr. Trump’s $17 million over the past month largely on ads assailing the president’s handling of the virus as well as the economy and taxes, according to data from [AdImpact], an ad tracking firm.”
More than $1.6 billion has been spent or booked on TV ads in a dozen Senate races, with $3 out of every $4 being spent in six states — Georgia, Pennsylvania, Arizona, Wisconsin, Nevada and Ohio, according to an NPR analysis of data provided by the ad-tracking firm [AdImpact].
In fact, crime was the top issue that Protasiewicz and her allies mentioned in TV ads, according to [AdImpact data]. Over 60 percent of total TV ads from her camp were about crime. Until recently, Republicans have viewed the issue as a key advantage they have over Democrats.
Democrats made protecting abortion rights the central theme of their pitch to voters in the midterms, and they have spent $103 million on such ads in congressional races since Labor Day, according to a Washington Post analysis of data from [AdImpact]. No other issue comes close in Democrats’ overall ad spending.

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