AdImpact's The Fight for Congress

The Fight for Congress has never been more expensive.

With $3.8B already on the air, Congressional ad spending has topped its 2024 pace by more than $870M.

The money is also moving differently. Republicans have reversed historical spending trends. They hold the aired spending advantage in seven of eight Senate races and 25 of 42 House races, which are rated "Toss Up" or "Lean" by The Cook Political Report.

The Fight for Congress breaks down the political advertising spending and messaging trends shaping the 2026 midterm elections.

DOWNLOAD   THE   REPORT   HERE


WHAT'S IN THE REPORT

+  Record-Breaking Congressional Ad Spending
+  The Republican Spending Advantage
+  Coordinated Advertising Activity After NRSC v. FEC 
+  Competitive Senate Races
+  House Battleground Spending and Messaging Trends