Alexandria, VA, March 5, 2024 – AdImpact, the world’s only integrated ad intel and viewership datasets that contain local broadcast, local cable, and CTV, today announced its industry-wide advertising solutions client base grew 400% in 2023, furthering the company’s shift beyond political advertising intelligence towards a more industry-wide approach.
Following this strong momentum, the company has appointed Laia Pescetto as Vice President of Marketing to drive the company’s go-to-market strategy and enhance industry visibility. Before joining AdImpact, she was the Vice President of Global Marketing at Telmar, where she led the global marketing team following Telmar’s acquisition of Helixa. Pescetto has also held marketing management roles at Innovid, Unacast, AudienceScience, and Moat.
“While the 2024 election cycle will continue to be a major focus for advertisers this year, the shifts in viewership of live events, the rise of CTV, and the influx of AI creative means timely insights are in more demand than ever,” said Pescetto, “I am delighted to join the AdImpact team to continue expanding the brand and market share, and help deliver the insights that advertisers need to succeed in this new television landscape.”
In 2023, AdImpact introduced expansive content viewership data with enhanced CTV intelligence, including coverage for over 150 CTV apps through key partnerships with TelevisaUnivision, Inscape, and Cross Screen Media. These partnerships demonstrate the value of AdImpact’s local media measurement capabilities and cross-TV coverage as advertisers look to put a greater emphasis on driving incremental reach with real-time intelligence in local markets.
In addition, the legacy leader in political ad intelligence maintained its political practice growing the core political business by over 93% compared to 2021. AdImpact also announced its new political media buying software, Potomac, a centralized platform for planning, buying, revising, and reconciling political media campaigns across local, national, and network television. Additionally, the company launched a first-of-its-kind mobile app to support campaign teams and political advertisers in tracking competitive ad spend and messaging. Together, these products will help create a more seamless experience for advertisers ahead of a record year for political ad spending, with expenditures expected to reach $10.2 billion.
“With spending on television and CTV expected to grow over $12 billion by 2027, the demands for intelligence datasets will continue to grow,” said Kyle Roberts, CEO of AdImpact. “Our growth trajectory in 2023 and continued investment reflects an industry need for near real-time datasets that shine a light on the performance of television ads, helping our clients and the industry at large make smarter advertising decisions. Adding Laia to our team will help us meet these goals and prepare for another year of transformation and growth.”
