Behind the scenes of Taylor Swift’s political endorsements


From Yello:

“Bloomberg makes up an eye-popping 75% of all broadcast political spending as of January 17. If you add in all mediums, including digital and radio ads, Bloomberg has spent $92.8 million through Monday, compared with $35.5 million for all non-Bloomberg spending, according to data provided to Yello from [AdImpact].”

Read the full article here.

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