This weekly report from AdImpact details the latest TV and Facebook political ads related to the Coronavirus. If you have specific questions related to this topic, contact jlink@AdImpact.com. Follow us on Twitter @Ad_Analytics for frequent updates.

Coronavirus Advertising Recap March 27, 2020

TV: MARCH 21-27

This week, 9 ads have mentioned "coronavirus," totaling $995K.

Susan Collins, ME - "Mainers Don't Panic" and "The Real Heroes"
Mitch McConnell, KY  - "Fuels Fear"
Amy McGrath, KY - "Look Out for Each Other"
Ron Stollings, WV - "Good Common Sense"
Woody Thrasher, WV - "Time of Concern"
Unite the Country - "Crisis Comes"
Majority Forward - "Sweeping Measures"
Priorities USA - "Hoax"

"Hoax" is the ad with the most airings at 959, and last aired  on 3/24.
*Please note, the above data is from the last seven days, including today.

FACEBOOK: MARCH 15-21

Last week, the top 5 advertisers spent a combined $48,000 for 6.9M total impressions.

PACronym 
- Spent an estimated $22,000 with an estimated 4.7M impressions
- Messaged on the Trump Administrations response to the Coronavirus outbreak

AFSCME
- Spent an estimated $7,500, with an estimated 1M impressions
- Messaged on the Congressional stimulus package

Color of Change PAC
- Spent an estimated $7,500, with an estimated 893k impressions
- Messaged on coronavirus and the 2020 Census

Indivisible Action
- Spent an estimated $6,600, with an estimated 22k impressions
- Messaged on the Senate voting against increasing paid leave and worker protections in the face of the coronavirus crisis

DSCC
- Spent an estimated $4,400, with an estimated 273k impressions
- Messaged on Mitch McConnell and the Senate Republicans response to coronavirus

*Please note, the above data is from one week ago. 

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