April 1, 2021
The second weekend of March Madness brought 12 games for the round of the Sweet Sixteen and Elite Eight across 4 days of games.
This weekend, across all CBS stations on broadcast, for advertising data toplines we recorded 91K new ad occurrences from 1,200K unique advertisers.
Weekly Airings Data
The top advertisers for this weekend were CBS, Geico and the National Collegiate Athletic Association (NCAA) with 5K, 3K, AND 3K airings respectively. The NCAA jumped from 26th in airings during the first weekend of the tournament to third now as other advertisers tailed off for this round.
The top creative from the NCAA this weekend with over 1,000 individual airings was this commercial promoting stories of previous college athletes who did not go on to play their sports professionally.
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The top markets for this week continued to be Waco-Temple-Bryant, Texas with over 3K ad airings, and Roanoke-Lynchburg, Virginia with 1,600 airings. Portland, Oregon jumped up in the rankings this week after University of Oregon and Oregon State University both played in the Sweet Sixteen.
The top advertisers on national cable on were the NCAA, Geico and Progressive.
Check back in next week for the final round up of advertising data toplines from the championship weekend and overview of the entire tournament.