Political Spending and Ad Insights from AdImpact


Political spending activity from 3/13-3/26

There’s a new episode of the ADvantage! Ben and Rachel discuss the Louisiana special elections that took place this week, and give you a preview of some of the spending we expect to see in other special House races. Watch the episode here.

On to the toplines …

In the last two weeks, there were 143 unique political ads that aired 15,000 times and we tracked $17.4M in political spending by 552 advertisers.

The highest spending advertisers of the last two weeks were Judicial Crisis Network, House Majority Forward, and Heritage Action for America.

Judicial Crisis Network spent a total of $1.5M and aired three ads. The group currently has one ad on air targeting Senator Joe Manchin over the confirmation of Vanita Gupta. This ad has been on air for 9 days and has 852 airings.

House Majority Forward has spent a total of $1.3M to support Representatives Cindy Axne, Vincent Gonzalez, Antonio Delgado, Ron Kind, and Elaine Luria over the Covid-19 relief package and stimulus checks.

Heritage Action for America has one ad currently on air in Atlanta about election laws.

New York, New York was the top market with $2.9M in spending, followed by Washington, D.C. at $2.7M.

Louisianans went to the polls this week. Julia Letlow was elected to her late husband Luke Letlow’s seat in LA-05. She spent a total of $135K.

In LA-02, Karen Carter Peterson and Troy Carter advanced to the special general. Peterson has spent $359K so far and Carter has spent $424K.

The NRSC started spending in AZ, GA, NV, NH. The ads go on air Monday.

Covid-19 isn’t going anywhere. In the last two weeks, 40 ads aired on TV that referenced the Coronavirus. These are the top two ads :

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