April 9, 2021
Political spending insights from 3/27-4/09
Political advertisements have picked up around voting bills and 2022 Senate races. A lot of the activity has concentrated in Georgia, but keep reading to see what groups are saying about election security/voting rights.
On to the toplines …
In the last two weeks, there were 178 unique political ads that aired 27,200 times and we tracked $19.3M in political spending by 594 advertisers. If you’re keeping track, these numbers increase every week.
The highest spending advertisers of the last two weeks were Restoration Action PAC, the NRSC, and New York for Ray.
Restoration Action PAC spent $1.9M and had two ads on air targeting Senators Raphael Warnock and Jon Ossoff over election laws and urging them to vote no on S.1.
[video width="1080" height="720" mp4="https://adimpact.com/wp-content/uploads/2021/04/82e5a821-106b-4f5e-9972-3e277818fadf.mp4"][/video]
The NRSC spent $1M and has ads on air in Georgia, Arizona, Nevada, and New Hampshire. The group is also targeting senators over S.1, calling it a “power grab.”
Heritage Action for America and Fair Fight Action have also been on air with ads about S.1 and the Georgia voting law.
New York for Ray has spent $713K supporting Ray McGuire for mayor. Total spending from all advertisers for the New York City Mayoral primary is currently $6.3M
In the last two weeks, advertising for Senate races started. Josh Mandel was up in Ohio and Lynda Blanchard was up in Alabama. Watch their ads:
[video width="1280" height="720" mp4="https://adimpact.com/wp-content/uploads/2021/04/1c93734f-548c-4be3-90e8-9acd92f056d4.mp4"][/video]
[video width="816" height="720" mp4="https://adimpact.com/wp-content/uploads/2021/04/c71ec2e7-a93c-4d47-ba64-379ea43145f5.mp4"][/video]
Covid-19 isn’t going anywhere. In the last two weeks, 37 ads aired on TV that referenced the Coronavirus. These are the top two ads :
- 743 airings from Idaho Department of Health Welfare, “Proven Effectively”
- 471 airings from California Teachers Association, “Returning Safely"
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