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AD INTELLIGENCE SOLUTIONS
The AdImpact Platform
NEW SaaS platform offers unified view of local and national airings-level data across linear and streaming
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Data products to address your unique business needs and goals
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INDUSTRY WIDE SOLUTIONS
Ad Viewership
Multi-channel ad detection across linear, broadcast and streaming platforms
Content Viewership
Audience measurement delivers deeper understanding of your consumer
Local Ad Catalog
Unrivaled coverage of local ads enriched with detailed metadata, including CTV
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Competitive Spend Data
Track political campaign activity in a race in real-time across broadcast, cable, radio, satellite, CTV and digital
Rates
Same-day access to fast-changing broadcast and cable rate structures
Ad Catalog
Unrivaled coverage of political ads with detailed metadata and audio transcripts
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Potomac is the 21st century end-to-end political media planning and buying tool
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Media Planning & Buying Tools for Political Agencies
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A holistic view of competitive ad strategies on linear, digital, and CTV/OTT platforms
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Understand how shares and rates are moving in your markets
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Real-time ad intel on new political spending and creative
Brands
Compare creatives head-to-head and differentiate yourself from the competition
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TV and digital ad exposure insights for privacy and regulatory-compliant approaches
WHAT WE SOLVE
Competitive Analysis
Detailed intel about competitor media and ad strategies for any advertiser
Ad Tracking
Creative insights to monitor brand messaging and targeting
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Market share and pricing research for sellers and buyers
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Stretching Political Dollars: A CPM Analysis
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On:
September 24, 2020
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