Why Political Advertisers Double Down On Local TV And What Brand Media Pros Can Learn From Them

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From MediaPost:

“According to [AdImpact], 8 million political ads are expected to air on local broadcast TV stations in 2020 — up 45% from 2018. TV and its ability to communicate a message and elicit feelings or calls to action is simply second to none in terms of driving awareness.”

Read the full article here.

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