Today, we’re pleased to announce the launch of AdImpact Platform, our new industry-wide TV intelligence platform. Building off the foundation established by our political advertising intelligence, the AdImpact Platform extends our expertise to advertisers across all industries, offering unparalleled insights at both local and national levels.
In an increasingly fragmented television landscape, understanding ad performance and viewership trends is more challenging than ever. The AdImpact Platform, with its comprehensive coverage of all 210 DMAs, empowers advertisers and media operators to navigate this complexity. Our platform delivers a clear, detailed picture of the regional and national television landscape, encompassing broadcast, cable, and streaming.
Customers will now have access to near real-time insights into industry verticals, advertisers, spend, and impression data. This data can be segmented by market share, advertiser, network, station, app, and DMA, providing a granular view of ad performance. With our extensive ad catalog, featuring over 1.5 million unique creatives and more than 320 advertiser subcategories, advertisers and media operators can evaluate the performance of their ads on both a hyper-local and national scale.
The AdImpact Platform illuminates competitor strategies, spending patterns, messaging trends and creative trends, all based on their specific needs. By leveraging the AdImpact Platform, our clients will have the information they need to make smart business decisions across traditional and streaming environments in real-time.
We’re excited to provide our clients with the tools they need to stand apart from their competitors and gain a deeper understanding of their own investments. As we continue to enhance the AdImpact Platform, we remain committed to ensuring our clients stay ahead in the rapidly evolving television industry.
If you’d like to learn more or would like to set up a demo of the product, let’s talk.
