THE PLAY FOR THE WHITE HOUSE: PART III
ADIMPACT 2024 PRESIDENTIAL REPORT
As the Presidential race draws to a close, this report highlights where Presidential campaigns and issue groups are dedicating their advertising resources and which messages are dominating the airwaves.
Over $2.3B has been spent since Kamala Harris was elevated to the top of the ticket. Democrats will end the Presidential race with a $460M spending advantage over Republican advertisers. Download the report to get the breakdown.
This report answers the questions:
- What party has the aired ad spending advantage in the battleground states?
- How does party spend advantage look by week?
- Who are the top spending advertisers in the race?
- Are the candidates' messaging consistent across battleground states?
- What are the top issues being discussed in broadcast ads?
- To what extent do political ad airings make up of total broadcast ad airings compared to other industries?
