THE PLAY FOR THE WHITE HOUSE: PART II
ADIMPACT 2024 PRESIDENTIAL REPORT
There are 26 days until November 5th and the election is still decidedly a toss-up. With running mates selected, and the debates behind us, Kamala Harris and Donald Trump are locked in a $2.1B Presidential race.
This report highlights where Presidential campaigns and their associated issue groups are dedicating their advertising resources and which messages are dominating the airwaves.
This report answers the questions:
- What party has the aired ad spending advantage in the battleground states?
- How does party spend advantage look by week?
- Who are the top spending advertisers in the race?
- Are the candidates' messaging consistent across battleground states?
- What are the top issues being discussed in broadcast ads?
- Which stations brought in the most viewers for the Presidential and Vice-Presidential debates?
